Posts Tagged ‘Avvo’

Let’s face it AVVO built it. But they didn’t exactly wait for you lawyers to come, did they?

They took your name, your public information, and cleverly announce their proprietary ability “to evaluate a lawyer’s background using a mathematical model that considers the information (they) know about a lawyer.”  Secrets are always a rapport breaker!! 🙂

This was downright clever, even if feels a little sleazy and taken by force.  It reminds me of those teenage movies Hollywood churns out, and, yes, I watch. The cool guys have the club and if you don’t play with them, you’ll be a loser. Clever! Stunningly clever, or is it?

Take a look at these less than raving reviews: “AVVO lost its credibility” http://bit.ly/bG1HW2 plus other critics of AVVO.  Nothing like “poisoning” your guests with the secret sauce.

From one perspective, Avvo played a rather heavy, paternalistic hand. After all how many lawyers would really have volunteered to play in AVVO.  Sure a few, but not enough to raise VC money with. Give credit where credit is due. And they gambled well, because the economy caused many USA lawyers to run into AVVO out of desperation.  Where else could you get a high ranking by having your friends, family and neighbors send in reviews of what a jolly good person you really are.

But can you build a long term strategy when one side is forced to play – albeit cleverly!  Does this build trust?

But what am I asking? Avvo was not built for our sake as lawyers, but the sake of the public….of which I think I still am.  It was built to help them navigate “the complex and confusing legal industry”.  BTW we’re not an industry. We don’t build anything – unless you count towers of paper files.  I agree with the ends, it’s the means.  Does it really serve the public? I guess it’s better than nothing, but force is force and it doesn’t lead to success in the long-term.  I would not trust those ratings when choosing my lawyer, why should the public?

Imagine if Linkedin dragged your name onto its site like chattel on a stage to be bid on by the public based upon a “secret sauce” rating system? Would you play? Yes. I’m sure you might, but for how long? 😉


Read Full Post »

I’m just asking, with all the recent technology allowing us to provide reviews on EBay, Amazon, Tripadvisor, AVVO, etc., are ratings of customers coming next? I had thought of a business like Avvo, except in my version I would have included lawyer and professionals reviewing  clients.  I can think of many instances in which I could have saved myself some real time and revenue wasting experiences, not to mention grief, had I known more about some clients before they retained me.  Maybe I was just young and inexperienced. Maybe…..

Some of the client rating questions could be:

  1. Do they pay on time?  Wait!…   Do they even pay?
  2. Do they re-negotiate bills, and how much?
  3. Are they a pleasure to work with or are they the “clients from hell”?
  4. How many other lawyers turned them down?
  5. If they  have prior litigation, how many times did the win/loose?
  6. Have they ever filed a bar complaint?  (oooohh…now that would be worth something to inquiring minds)

Do you have some of your own questions about your clients?

I suppose for something like this to work out, customer rating/review access would  have to be ultra private, members only and with scroll down choices to avoid personal remarks.  I bet some of you reading this are already going huumm…….. I’d like that.

How about a client credit report like a FICO score for clients.  Why not?  “Uh… your score is a 540 (sub-prime?) so will have to charge you a larger retainer and you’ll have to pay a premium for this insurance policy in case…..Am I getting carried away?

My dog keeps looking at me like it if he’s saying (between drooling and panting) it’s not a good idea.  Maybe he’s right. Maybe….

What do you think?

Read Full Post »